An Analysis of Crowdfunding Data

A paper submitted for Advanced Control Strategies with Dr. Seongkyu Yoon, 24 April 2013.

Abstract

The development and implementation of crowdfunding as an institution is reviewed, and a large data set from one of the largest crowdfunding platforms, Kickstarter, is examined using both principal component analysis (PCA) and a projection to latent structures (PLS). From this analysis it becomes apparent that projects may be divided into "failed" "successful" and "wildly successful", and that while a variety of factors correspond to project success or failure, wild successes are only indicated reliably by the number of comments on the project. A tendency for Kickstarter to produce a consumerist mindset is proposed to explain this, despite a conscious effort on their part to discourage that.

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